Introduction and Setup

🚧 A lot has changed with Prideraiser for 2024. We're currently in the process of updating the tutorials to reflect it. Need support? Hit us up on Prideraiser Discord!

Welcome to Prideraiser! This page serves as a guide for new admins setting up a Prideraiser campaign for the first time. If you have any questions along the way, our volunteers and other SG admins can be found on the Prideraiser Discord and are always friendly and happy to help.

Feeling lost? If you are brand new to Prideraiser, or if you are taking over admin duties for your SG but don't have context on what you are getting into, catch up by reading our About page.

Before you begin: While you can do goal updates from a mobile device, we highly recommend using a laptop/desktop browser when editing your Prideraiser campaign.

Choosing a Charity Partner

Here are some considerations when choosing a charity partner who will receive funds from your Prideraiser campaign.

Signing In

There are two ways to get a SG admin account on Prideraiser: First, upon approval of your Campaign Application. Second, after being invited by another admin of your SG. Once your account is approved, you can access the Prideraiser system by clicking the link in your email and logging in using the email address you registered with. Keep an eye on your inbox for a verification code to complete the sign in process. And be sure to join the Prideraiser Discord server at this time!

Note: If you have never created a Prideraiser campaign before, you might open a new tab to prideraiser.org and look at the existing campaigns to use as examples or inspiration.

Creating Your Prideraiser Campaign

For 2024, we've overhauled the campaign creation process. Upon approval of your application, the site will walk you through the steps to set up your supportes group and create your Prideraiser campaign. It is straightforward, and helpful tips are included with each field to indicate its purpose. The information you provided in the application will already be populated. For veteran Prideraiser SGs, you (finally) have the option to automagically clone data from your previous campaign.

If you need to come back and edit your campaign, find it under the Campaign link in the Prideraiser Admin site.

Some sections on the campaign creation form deserve some extra guidance here.

Charity Donation URL

This is perhaps the most important field on the form! This link will be sent to your fans at the end of the campaign so they can donate to your partner charity. Whenever possible, provide the link directly to a payment form instead of a page with a Donate button. If the organization uses PayPal, try to get their paypal.me link- we can trigger those to include the donation amount in the form.

Note: donation forms must allow arbitrary payments (not just fixed values) and must allow for one-time donations (not exclusively recurring ones, and must not default to recurring). 

Matches

The matches list is where you input your match schedule- Input the information for the first match in your campaign, and use the "+Add another Event" button as necessary to include every match in your campaign. The "Info URL" field is optional, and it is used as a link on the campaign page. SGs have used this field for Facebook events, ticket purchasing links, or pages on their club's website with match info.

For regular-Prideraiser campaigns, your SG might include all June matches or just those matches at home. For special events like NWSL ACTS, guidance will come from the organizer.

After Creating Your Campaign

Get more eyeballs on your campaign by putting Prideraiser scarves on the shoulders of your organizers and capos. Visit the Store and read our Merch Policy. Merch takes time to ship, so we recommend ordering soon.

There's more to explore! Check out Prideraiser Tutorials to learn about site features and best practices that will come in handy during your campaign.

You will need to discuss with your SG leadership and communications/marketing folks on a strategy to promote your campaign during match days, watch parties, and other events, and especially sharing the link regularly on your social media feeds. We recommend announcing your participation in Prideraiser with a single post on May 17, International Day Against Homophobia, followed by a sustained marketing blitz beginning June 1.

It is expected that you participate in the Prideraiser Discord workspace during the campaign. This is the best place to interact with other SG admins and our volunteer support team, and discussion prompts and official announcements will be on Discord first.

Once the campaign is fully underway, please remember to Update your Goals after every match. This is the #1 responsibility of Prideraiser campaign organizers during the season.

Cohosting a Campaign with Other SGs

For 2024, it's possible to co-host a Prideraiser campaign by sharing admin rights on the campaign with other supporters groups. (In the past, some SGs would add every group's name to the title, which was kind of a hack.) Ask a Prideraiser Volunteer in Discord for more information if your club has multiple SGs that would like to operate a joint campaign.